Benrus

Benrus Watches is an American watchmaking company with a rich history dating back to 1921, founded by Benjamin Lazrus and his brothers in New York City. Originally known for producing affordable yet reliable timepieces, Benrus gained prominence during World War II by supplying rugged, utilitarian watches to the U.S. military, including the iconic Sky Chief and Type I/II models favored by pilots and soldiers. Over the decades, the brand has evolved, blending its vintage-inspired designs with modern craftsmanship, appealing to watch enthusiasts who value both heritage and functionality. Today, Benrus continues to honor its legacy by offering stylish, durable watches that reflect a timeless American spirit, often characterized by bold dials, sturdy cases, and a nod to mid-century aesthetics.