Doxa

Doxa watches are a Swiss brand renowned for their rich heritage and innovative dive watch designs. Founded in 1889 by Georges Ducommun in Le Locle, Switzerland, Doxa gained prominence in the mid-20th century with the introduction of the SUB series, particularly the SUB 300, launched in 1967. This model became iconic among divers for its bold orange dial, exceptional water resistance, and the pioneering use of a unidirectional bezel with a no-decompression dive table, enhancing underwater safety. Doxa's collaboration with legendary ocean explorer Jacques Cousteau further solidified its reputation in the diving community. Today, Doxa continues to blend tradition with modern craftsmanship, offering timepieces that appeal to both professional divers and watch enthusiasts, characterized by vibrant colors, robust construction, and a distinctive retro aesthetic.